Research Highlights
Crafted open-ended interview questions
Gathered qualitative insights
Extracted key takeaways from interviews
Mapped insights into an affinity diagram
User Interview Process:
Analyzed two Hawaiian language apps
Reviewed three vocabulary apps
Read through online app reviews
Studied flashcard feature designs
Competitive Analysis Process:
Crafted open-ended interview questions
Gathered qualitative insights
Extracted key takeaways from interviews
Mapped insights into an affinity diagram
User Interview Process:
Analyzed two Hawaiian language apps
Reviewed three vocabulary apps
Read through online app reviews
Studied flashcard feature designs
Competitive Analysis Process:
Crafted open-ended interview questions
Gathered qualitative insights
Extracted key takeaways from interviews
Mapped insights into an affinity diagram
User Interview Process:
Analyzed two Hawaiian language apps
Reviewed three vocabulary apps
Read through online app reviews
Studied flashcard feature designs
Competitive Analysis Process:
Crafted open-ended interview questions
Gathered qualitative insights
Extracted key takeaways from interviews
Mapped insights into an affinity diagram
User Interview Process:
Analyzed two Hawaiian language apps
Reviewed three vocabulary apps
Read through online app reviews
Studied flashcard feature designs
Competitive Analysis Process:
Research Findings
Research revealed that learners benefit most from reading, writing, speaking, and using words in context. They value encouragement, clarity, and intuitive navigation, with motivation as a recurring theme. In contrast, existing Hawaiian language apps were poorly designed and often inaccurate, underscoring both a gap in the market and the need for a culturally respectful, well-executed solution.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Usability Test Report for Prototype #1
Identify the navigation menu and the icons on the Home screen.
Task #2
The library icon on the home screen wasn’t clear to participants.
Problem
Draw the icon on the computer
Make it look more like a book
Add text under all the tab bar icons
Add coach marks during onboarding
Recommendation
Severity Rating: 3
Complete a “daily warm up” exercise to earn two coconuts.
Task #4
The purpose of the sun icon (the daily warm up) wasn’t clear to participants.
Problem
Make the “daily warm up” a separate, clear section on Home screen
Add coach marks during onboarding to highlight this feature
Recommendation
Severity Rating: 3
Consider using pineapples instead of coconuts in the design.
Suggestion from participant
Pineapples weren’t in the design, but they play a role in Hawaiian culture.
Problem
Keep the coconuts, but add pineapples as another game feature
Game feature: Pineapple Pass (allows users to skip questions)
Recommendation
Severity Rating: 3
Identify the navigation menu and the icons on the Home screen.
Task #2
The library icon on the home screen wasn’t clear to participants.
Problem
Draw the icon on the computer
Make it look more like a book
Add text under all the tab bar icons
Add coach marks during onboarding
Recommendation
Severity Rating: 3
Complete a “daily warm up” exercise to earn two coconuts.
Task #4
The purpose of the sun icon (the daily warm up) wasn’t clear to participants.
Problem
Make the “daily warm up” a separate, clear section on Home screen
Add coach marks during onboarding to highlight this feature
Recommendation
Severity Rating: 3
Consider using pineapples instead of coconuts in the design.
Suggestion from participant
Pineapples weren’t in the design, but they play a role in Hawaiian culture.
Problem
Keep the coconuts, but add pineapples as another game feature
Game feature: Pineapple Pass (allows users to skip questions)
Recommendation
Severity Rating: 3
Identify the navigation menu and the icons on the Home screen.
Task #2
The library icon on the home screen wasn’t clear to participants.
Problem
Draw the icon on the computer
Make it look more like a book
Add text under all the tab bar icons
Add coach marks during onboarding
Recommendation
Severity Rating: 3
Complete a “daily warm up” exercise to earn two coconuts.
Task #4
The purpose of the sun icon (the daily warm up) wasn’t clear to participants.
Problem
Make the “daily warm up” a separate, clear section on Home screen
Add coach marks during onboarding to highlight this feature
Recommendation
Severity Rating: 3
Consider using pineapples instead of coconuts in the design.
Suggestion from participant
Pineapples weren’t in the design, but they play a role in Hawaiian culture.
Problem
Keep the coconuts, but add pineapples as another game feature
Game feature: Pineapple Pass (allows users to skip questions)
Recommendation
Severity Rating: 3
Identify the navigation menu and the icons on the Home screen.
Task #2
The library icon on the home screen wasn’t clear to participants.
Problem
Draw the icon on the computer
Make it look more like a book
Add text under all the tab bar icons
Add coach marks during onboarding
Recommendation
Severity Rating: 3
Complete a “daily warm up” exercise to earn two coconuts.
Task #4
The purpose of the sun icon (the daily warm up) wasn’t clear to participants.
Problem
Make the “daily warm up” a separate, clear section on Home screen
Add coach marks during onboarding to highlight this feature
Recommendation
Severity Rating: 3
Consider using pineapples instead of coconuts in the design.
Suggestion from participant
Pineapples weren’t in the design, but they play a role in Hawaiian culture.
Problem
Keep the coconuts, but add pineapples as another game feature
Game feature: Pineapple Pass (allows users to skip questions)
Recommendation
Severity Rating: 3
Mid-fidelity Wireframes
Sophie’s Devices
Age
Nationality
Location
Languages
Family
Job
Hobbies
32 years old
American
Savannah, GA
English
Married
Historic Preservation Specialist
Travel blogging with her husband
Meet Sophie
Sophie's Motivations
As a preservationist, I’m passionate about protecting and sustaining the historical significance of cities and cultures. When I travel, I enjoy diving into the local culture and having an authentic, immersive experience. For my upcoming trip to Hawaii, I would like to contribute to the revitalization of the Hawaiian language, by learning Hawaiian and speaking it throughout my trip.
—Sophie
Gamification
After completing six lessons
(a whole level), receive a lei. Each lei unlocks a new character for the user’s profile photo.
Lei Levels
Coconuts are earned by completing lessons. Crack them open when a little extra guidance is needed on a word or sentence, and receive a clue.
Coconut Clues
Use a pineapple to skip a question during a quiz or daily challenge. Earn a pineapple when all quiz questions are answered correctly.
Pineapple Pass
After completing six lessons
(a whole level), receive a lei. Each lei unlocks a new character for the user’s profile photo.
Lei Levels
Coconuts are earned by completing lessons. Crack them open when a little extra guidance is needed on a word or sentence, and receive a clue.
Coconut Clues
Use a pineapple to skip a question during a quiz or daily challenge. Earn a pineapple when all quiz questions are answered correctly.
Pineapple Pass
Low-fidelity Wireframes
Home Screen Improvements
Before
Tested early in the design process
(in Marvel) to resolve initial pain points
After
Revised prototype, which incorporates feedback from usability test #1
next steps
Next steps would include re-testing the mid-fidelity prototype, making improvements based on user feedback to strengthen both user experience and business outcomes. From there, I would refine the user interface and interactive elements to polish the design, then launch a pilot release to gather real engagement data—iterating the design to optimize conversion, retention, and overall lifetime value.
Initial Color Palette
Environmental Mockup
Color values and usage would need further review to ensure ADA compliance.
Logo and Typography
Examine learning styles and preferences for acquiring new vocabulary
Examine learning
styles and preferences
for acquiring
new vocabulary
Learning Styles
Learning Styles
Uncover what motivates users to enhance engagement
Engagement
Engagement
Explore key factors that help users retain a new language
Retention
Retention
Discover the features that users find most effective for learning new vocabulary
Desired Features
Desired Features
Examine learning
styles and preferences
for acquiring
new vocabulary
Learning Styles
Uncover what motivates users to enhance engagement
Engagement
Explore key factors that help users retain a new language
Retention
Discover the features that users find most effective for learning new vocabulary
Desired Features
Research Goals
The Hawaiian Language is currently endangered due to historical language suppression and urbanization patterns that led to English becoming the dominant language. Revitalizing the Hawaiian Language and fostering its sustainable use is important for cultural preservation.
Why Learn Hawaiian?
© Mary Rose Design 2026
Overview
Using a flashcard learning approach,
I designed a native app that empowers people to learn the Hawaiian Language. My design process and the case study are outlined below.
MY ROLE
UX Designer
DESIGNED FOR
UX Immersive
PROJECT TYPE
Native App
DURATION
1 month
PRIMARY TOOLS
Figma, Marvel
RESEARCH
I defined my research goals and methods, and performed user research to empathize with users and better understand behaviors, needs, motivations, and pain points. Highlights of my research are below.
SYNTHESIZE
I synthesized my research into a persona, outlining the primary user’s motivations, goals, and challenges, along with problem and hypothesis statements.
STRATEGY
To boost user engagement and encourage a fun, competitive spirit, I created a gamification feature that rewards users for participating and learning Hawaiian.
IDEATE
During a brainstorming session, I sketched rapid iterations and rough concepts for the app based on my research data and gamification strategy.
ARCHITECT
After ideation, I refined my concepts into a design solution, developed the site plan, and used user stories to validate the user flow.
DESIGN
I brought the site map to life, starting with hand-drawn, low-fidelity wireframes, and progressed to mid-fidelity wireframes and prototypes using Figma.
USABILITY TEST
I developed a usability test plan and tested my hand-drawn designs first, so I could quickly identify pain points before moving the design to the computer. Feedback was evaluated using Jakob Nielsen's scale.
USER INTERFACE
The color scheme of the app is fun, vibrant, and colorful, representing the lush, diverse beauty of the Hawaiian Islands. These are my initial design concepts.
WALKTHROUGH
Experience a walkthrough of the Aloha prototype! This mid-fidelity prototype walks through tasks that fulfill the needs and goals of the persona, Sophie.
Aloha, Hawaiian Language App
Aloha, Hawaiian Language App
Competitive Analysis
Comparative Analysis
User Interviews
Competitive Analysis
Comparative Analysis
User Interviews
Research Methods
Identify the navigation menu and the icons on the Home screen.
Task #2
The library icon on the home screen wasn’t clear to participants.
Problem
Draw the icon on the computer
Make it look more like a book
Add text under all the tab bar icons
Add coach marks during onboarding
Recommendation
Severity Rating: 3
Complete a “daily warm up” exercise to earn two coconuts.
Task #4
The purpose of the sun icon (the daily warm up) wasn’t clear to participants.
Problem
Make the “daily warm up” a separate, clear section on Home screen
Add coach marks during onboarding to highlight this feature
Recommendation
Severity Rating: 3
Consider using pineapples instead of coconuts in the design.
Suggestion from participant
Pineapples weren’t in the design, but they play a role in Hawaiian culture.
Problem
Keep the coconuts, but add pineapples as another game feature
Game feature: Pineapple Pass (allows users to skip questions)
Recommendation
Severity Rating: 3
Learn basic Hawaiian
terms and phrases with
her husband
Learn basic Hawaiian
terms and phrases with her husband
Collaborate
Find a tool to learn Hawaiian quickly, add words, and stay motivated
Find a tool to learn Hawaiian quickly,
add words, and
stay motivated
Flexible Learning
Have conversations, order food and ask for directions like a native Hawaiian
Have conversations, order food and ask for directions like a
native Hawaiian
Conservation
Contribute to society by revitalizing the
Hawaiian Language
Preservation
Learn basic Hawaiian
terms and phrases with her husband
Collaborate
Find a tool to learn Hawaiian quickly,
add words, and
stay motivated
Flexible Learning
Have conversations, order food and ask for directions like a
native Hawaiian
Conservation
Contribute to society by revitalizing the
Hawaiian Language
Preservation
Sophie's Goals
Sophie's Challenges
Motivation and Pace
Since my trip to Hawaii is nearly one year away, staying motivated to learn Hawaiian will be challenging. I need an app that engages my interest over a long period of time and something that allows me to pace myself.
—Sophie
Study Methods
Some apps only focus on one way of learning, which makes language more difficult for me to retain. I learn best by using a variety of study methods. Writing, listening, matching, and repetition work best for me.
—Sophie
Motivation and Pace
Since my trip to Hawaii is nearly one year away, staying motivated to learn Hawaiian will be challenging. I need an app that engages my interest over a long period of time and something that allows me to pace myself.
—Sophie
Study Methods
Some apps only focus on one way of learning, which makes language more difficult for me to retain. I learn best by using a variety of study methods. Writing, listening, matching, and repetition work best for me.
—Sophie
#00BEBE
#02A7A7
#DCF8F8
#FDCA00
#FFF4CC
#3DC836
#309D2B
#32AE2B
#FF547B
#402C2C
#FDCA00
#FFF4CC
#3DC836
#309D2B
#32AE2B
#FF547B
#402C2C
Research Highlights
Research revealed that learners benefit most from reading, writing, speaking, and using words in context. They value encouragement, clarity, and intuitive navigation, with motivation as a recurring theme. In contrast, existing Hawaiian language apps were poorly designed and often inaccurate, underscoring both a gap in the market and the need for a culturally respectful, well-executed solution.
Research Highlights
Crafted open-ended interview questions
Gathered qualitative insights
Extracted key takeaways from interviews
Mapped insights into an affinity map
User Interview Process:
Analyzed two Hawaiian language apps
Reviewed three vocabulary apps
Read through online app reviews
Studied flashcard feature designs
Competitive Analysis Process:
Findings
Process
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
User Flow
Site Map
#FF547B
#402C2C
#FDCA00
#FFF4CC
Sophie’s Devices
Devices
Age
Nationality
Location
Languages
Family
Family
Job
Hobbies
32 years old
32 years old
American
Savannah, GA
Savannah, GA
English
Married
Married
Historic Preservation Specialist
Travel blogging with her husband
Meet Sophie
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Research Highlights
Crafted open-ended interview questions
Gathered qualitative insights
Extracted key takeaways from interviews
Mapped insights into an affinity diagram
User Interview Process:
Analyzed two Hawaiian language apps
Reviewed three vocabulary apps
Read through online app reviews
Studied flashcard feature designs
Competitive Analysis Process:
Research Highlights
Research revealed that learners benefit most from reading, writing, speaking, and using words in context. They value encouragement, clarity, and intuitive navigation, with motivation as a recurring theme. In contrast, existing Hawaiian language apps were poorly designed and often inaccurate, underscoring both a gap in the market and the need for a culturally respectful, well-executed solution.
Findings
Process
Findings
Process
User Flow
Site Map
User Flow
Site Map
Before
Tested early in the design process
(in Marvel) to resolve initial pain pointsAfter
Revised prototype, which incorporates feedback from usability test #1
Before
Tested early in the design process
(in Marvel) to resolve initial pain pointsAfter
Revised prototype, which incorporates feedback from usability test #1
Before
Tested early in the design process
(in Marvel) to resolve initial pain pointsAfter
Revised prototype, which incorporates feedback from usability test #1
Before
Tested early in the design process
(in Marvel) to resolve initial pain pointsAfter
Revised prototype, which incorporates feedback from usability test #1
Motivation and Pace
Since my trip to Hawaii is nearly one year away, staying motivated to learn Hawaiian will be challenging. I need an app that engages my interest over a long period of time and something that allows me to pace myself.
—Sophie
Study Methods
Some apps only focus on one way of learning, which makes language more difficult for me to retain. I learn best by using a variety of study methods. Writing, listening, matching, and repetition work best for me.
—Sophie
Motivation and Pace
Since my trip to Hawaii is nearly one year away, staying motivated to learn Hawaiian will be challenging. I need an app that engages my interest over a long period of time and something that allows me to pace myself.
—Sophie
Study Methods
Some apps only focus on one way of learning, which makes language more difficult for me to retain. I learn best by using a variety of study methods. Writing, listening, matching, and repetition work best for me.
—Sophie
Motivation and Pace
Since my trip to Hawaii is nearly one year away, staying motivated to learn Hawaiian will be challenging. I need an app that engages my interest over a long period of time and something that allows me to pace myself.
—Sophie
Study Methods
Some apps only focus on one way of learning, which makes language more difficult for me to retain. I learn best by using a variety of study methods. Writing, listening, matching, and repetition work best for me.
—Sophie
Motivation and Pace
Since my trip to Hawaii is nearly one year away, staying motivated to learn Hawaiian will be challenging. I need an app that engages my interest over a long period of time and something that allows me to pace myself.
—Sophie
Study Methods
Some apps only focus on one way of learning, which makes language more difficult for me to retain. I learn best by using a variety of study methods. Writing, listening, matching, and repetition work best for me.
—Sophie
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
Sophie needs a way to easily learn, retain, add, share, and practice basic words and phrases of the Hawaiian Language because she wants to contribute to the revitalization of the Hawaiian Language. We will know this to be true when we see that Sophie can successfully engage in simple Hawaiian conversations.
Problem Statement
Hypothesis Statement
We believe that by creating a language-learning app for Sophie—one that has multiple methods of learning, shared experiences, celebrated milestones, with flexible user input and a customized pace—we will empower her to stay focused and motivated, and to engage in meaningful Hawaiian conversations during her trip.
ANTICIPATED RESULTS
ANTICIPATED
RESULTS
Although this was a sprint project, here are the anticipated results the Aloha app would likely achieve if launched, based on my research, design, and usability testing.
Acquisition would be
boosted by 15% through improved onboarding and value messaging.
Acquisition
User retention would be increased by 20% at 30 days through gamification, driving higher lifetime value.
Retention
Free-to-paid conversion would be raised by 5–8% through progress tracking and unlockable features.
Paid Subscriptions
Business Impact
User Outcomes
Quiz accuracy would be raised from 60% to 85%, improving language retention.
Learning
Usability errors would be reduced by 50%, as a result of key tasks and navigation being more intuitive.
Usability Errors
User satisfaction would be increased to an average rating of 4.5/5.
Satisfaction
