Primary Concept
We used the University's bulldog mascot, Roebuck, in our materials to resonate with students, capture the campus community's attention, and foster a sense of connection. Building on Gardner-Webb's 'Runnin' Bulldogs' identity, we developed the concept 'Mask up, Dawgs' as the core message.

Overview
I led a two-person design team in developing and distributing a clear, compassionate visual system to promote safe, health-focused practices across campus. Using Gardner-Webb’s existing brand as a foundation, we created a cohesive set of materials with a distinct look and voice—adapting quickly to shifting priorities and tight deadlines to ensure timely implementation.
MY ROLE
Associate Vice President for Marketing,
Creative Director, Designer
EMPLOYER
Gardner-Webb University
PROJECT TYPE
Print, Digital, Experiential, Social Media
DURATION
Various short turnarounds
TEAMMATES
Graphic Designers, Media Relations
Timeframe
Brainstorm concepts and determine deliverables
1 hour
Design the collateral
1 Day
Display the designs on campus and social media
Within 1 Week
Goals
Campus Posters
Campus Digital Signage
Social Media Graphics
Meredith College Undergraduate Viewbook
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