Portfolio / GRAPHICS

COVID-19
Response Campaign

COVID-19
Response Campaign

I led a two-person design team in developing and distributing a visual system and voice across campus, promoting safe, health-focused practices—adapting quickly to shifting priorities and tight deadlines to ensure timely implementation.

MY ROLE

Associate Vice President for Marketing,

Creative Director, Designer

EMPLOYER

Gardner-Webb University

DURATION

Various short turnarounds

TEAMMATES

Graphic Designers, Media Relations

Create designs that are quick to implement and update

Establish an emotional connection with our audience

Support the University's direction on COVID-19 safety

Create designs that are quick to implement and update

Support the University's direction on COVID-19 safety

Establish an emotional connection with our audience

  • social media posts

  • CAMPUS DIGITAL SIGNAGE

  • retractable banners

  • table tents

  • window clings

  • SIDEWALK distance reminders

Print, Digital, and Social Media Visuals

  • social media posts

  • CAMPUS DIGITAL SIGNAGE

  • retractable banners

  • table tents

  • window clings

  • SIDEWALK distance reminders

social media posts

CAMPUS DIGITAL SIGNAGE

retractable banners

table tents

window clings

SIDEWALK distance reminders

Primary Concept

We used the University's bulldog mascot, Roebuck, in our materials to resonate with students, capture the campus community's attention, and foster a sense of connection. Building on Gardner-Webb's 'Runnin' Bulldogs' identity, we developed the concept 'Mask up, Dawgs' as the core message.

CONCEPT DEVELOPMENT

My design team and I conducted a quick brainstorming session to generate ideas for visual materials aimed at guiding the campus community on COVID-19 safety measures.

INITIAL DESIGNS

We developed most of the initial designs within one day and had them printed and digitally distributed across campus within a week.

UPDATED DESIGNS

As the pandemic evolved, so did our messaging and even our mascot. After years of service to the University, Roebuck retired, and Bo became our new mascot. This transition provided an opportunity to refresh our COVID-19 materials and introduce new messaging, as directed by the University.

Timeframe

Brainstorm concepts and determine deliverables

1 hour

Design the collateral

1 Day

Display the designs on campus and social media

Within 1 Week

Goals

Campus Posters

Campus Digital Signage

Social Media Graphics

© Mary Rose Design 2026

CONCEPT DEVELOPMENT

My design team and I conducted a quick brainstorming session to generate ideas for visual materials aimed at guiding the campus community on COVID-19 safety measures.

INITIAL DESIGNS

We developed most of the initial designs within one day and had them printed and digitally distributed across campus within a week.

UPDATED DESIGNS

As the pandemic evolved, so did our messaging and even our mascot. After years of service to the University, Roebuck retired, and Bo became our new mascot. This transition provided an opportunity to refresh our COVID-19 materials and introduce new messaging, as directed by the University.

Meredith College Undergrad Viewbook

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Meredith College Undergrad Viewbook

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