Create designs that are quick to implement and update
Establish an emotional connection with our audience
Support the University's direction on COVID-19 safety
Create designs that are quick to implement and update
Support the University's direction on COVID-19 safety
Establish an emotional connection with our audience
social media posts
CAMPUS DIGITAL SIGNAGE
retractable banners
table tents
window clings
SIDEWALK distance reminders
social media posts
CAMPUS DIGITAL SIGNAGE
retractable banners
table tents
window clings
SIDEWALK distance reminders
social media posts
CAMPUS DIGITAL SIGNAGE
retractable banners
table tents
window clings
SIDEWALK distance reminders
social media posts
CAMPUS DIGITAL SIGNAGE
retractable banners
table tents
window clings
SIDEWALK distance reminders
Print, Digital, and Social Media Visuals
social media posts
CAMPUS DIGITAL SIGNAGE
retractable banners
table tents
window clings
SIDEWALK distance reminders
social media posts
CAMPUS DIGITAL SIGNAGE
retractable banners
table tents
window clings
SIDEWALK distance reminders
social media posts
CAMPUS DIGITAL SIGNAGE
retractable banners
table tents
window clings
SIDEWALK distance reminders
social media posts
CAMPUS DIGITAL SIGNAGE
retractable banners
table tents
window clings
SIDEWALK distance reminders
social media posts
CAMPUS DIGITAL SIGNAGE
retractable banners
table tents
window clings
SIDEWALK distance reminders
Primary Concept
We used the University's bulldog mascot, Roebuck, in our materials to resonate with students, capture the campus community's attention, and foster a sense of connection. Building on Gardner-Webb's 'Runnin' Bulldogs' identity, we developed the concept 'Mask up, Dawgs' as the core message.
I led a two-person design team in creating and distributing collateral across campus to promote safe, health-focused practices during the COVID-19 pandemic, adapting to shifting priorities and tight deadlines to ensure timely implementation.
MY ROLE
Associate Vice President for Marketing,
Creative Director, Designer
EMPLOYER
Gardner-Webb University
PROJECT TYPE
Print, Digital, Experiential, Social Media
DURATION
Various short turnarounds
TEAMMATES
Graphic Designers, Media Relations
CONCEPT DEVELOPMENT
My design team and I conducted a quick brainstorming session to generate ideas for visual materials aimed at guiding the campus community on COVID-19 safety measures.
INITIAL DESIGNS
We developed most of the initial designs within one day and had them printed and digitally distributed across campus within a week.
UPDATED DESIGNS
As the pandemic evolved, so did our messaging and even our mascot. After years of service to the University, Roebuck retired, and Bo became our new mascot. This transition provided an opportunity to refresh our COVID-19 materials and introduce new messaging, as directed by the University.
My design team and I conducted a quick brainstorming session to generate ideas for visual materials aimed at guiding the campus community on COVID-19 safety measures.
INITIAL DESIGNS
We developed most of the initial designs within one day and had them printed and digitally distributed across campus within a week.
UPDATED DESIGNS
As the pandemic evolved, so did our messaging and even our mascot. After years of service to the University, Roebuck retired, and Bo became our new mascot. This transition provided an opportunity to refresh our COVID-19 materials and introduce new messaging, as directed by the University.
