The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
THE REBRANDING PROCESS
THE REBRANDING
PROCESS
I led The History Workshop's rebranding process, guiding the team through key steps: identifying the problem, defining goals and deliverables, conducting research, and facilitating brainstorming sessions. A snapshot of our process is below.
Brochure
Business Cards, Lip Balm, Measuring Tapes
Business Cards, Lip Balm,
Measuring Tapes
Brand Announcements
Conference Booth
Conference Booth
Website Site Map
Website Home Page
The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
Mismatched and dated brand collateral, which failed to reflect
our personality and the quality of our exhibit workA few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a key strength
top concerns
examples of our mismatched brand
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
Design templates for in-house use
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
Office environmental graphics, front door sign
proposed deliverables
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire usPerforming a SWOT analysis of our business and generating ideas for our new brand
brand discussions
The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
Mismatched and dated brand collateral, which failed to reflect
our personality and the quality of our exhibit workA few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a key strength
top concerns
examples of our mismatched brand
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
Design templates for in-house use
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
Office environmental graphics, front door sign
proposed deliverables
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire usPerforming a SWOT analysis of our business and generating ideas for our new brand
brand discussions
The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
Mismatched and dated brand collateral, which failed to reflect
our personality and the quality of our exhibit workA few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a key strength
top concerns
examples of our mismatched brand
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
Design templates for in-house use
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
Office environmental graphics, front door sign
proposed deliverables
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire usPerforming a SWOT analysis of our business and generating ideas for our new brand
brand discussions
The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
Mismatched and dated brand collateral, which failed to reflect
our personality and the quality of our exhibit workA few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a key strength
top concerns
examples of our mismatched brand
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
Design templates for in-house use
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
Office environmental graphics, front door sign
proposed deliverables
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire usPerforming a SWOT analysis of our business and generating ideas for our new brand
brand discussions
Overview
I led the rebranding of The History Workshop, renaming it HW Exhibits and redefining its brand positioning, voice, and taglines based on competitive research and stakeholder insights. I developed brand guidelines, along with marketing collateral and a new website, ensuring consistent brand representation that strengthened market presence and inspired similar branding shifts among competitors.
MY ROLE
Senior Designer, Project Manager
EMPLOYER
The History Workshop/HW Exhibits
PROJECT TYPE
Rebranding
DURATION
2 months
TEAMMATES
The History Workshop Team
BRAND DEVELOPMENT
BRAND
DEVELOPMENT
Once the team had defined some core brand beliefs and we were in agreement with the new company name and overall direction, I moved forward with developing the new brand and style guide.
Rebranding The History Workshop
Rebranding
The History Workshop
New Name and Logo
PMS 303
PMS 313
PMS 7541
PMS 7535
Color Palette
Typography
PMS 118
Black
PMS 422
White
Identifier and Tagline
© Mary Rose Design 2025
© Mary Rose Design 2025
© Mary Rose Design 2025
© Mary Rose Design 2025
APPLICATION
I created a range of marketing materials, several brand launch announcements, design templates, a conference booth, promotional giveaways, and a website.
I created a range of marketing materials, several brand launch announcements, design templates, a conference booth, promotional giveaways, and
a website.
We chose the name HW Exhibits to honor our roots—"H" for History and "W" for Workshop—while clearly conveying our focus on exhibits.
The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
Mismatched and dated brand collateral, which failed to reflect
our personality and the quality of our exhibit workA few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a key strength
top concerns
examples of our mismatched brand
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
Design templates for in-house use
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
Office environmental graphics, front door sign
proposed deliverables
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire usPerforming a SWOT analysis of our business and generating ideas for our new brand
brand discussions
The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
Mismatched and dated brand collateral, which failed to reflect
our personality and the quality of our exhibit workA few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a key strength
top concerns
examples of our mismatched brand
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
Design templates for in-house use
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
Office environmental graphics, front door sign
proposed deliverables
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire usPerforming a SWOT analysis of our business and generating ideas for our new brand
brand discussions
The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
Mismatched and dated brand collateral, which failed to reflect
our personality and the quality of our exhibit workA few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a key strength
top concerns
examples of our mismatched brand
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
Design templates for in-house use
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
Office environmental graphics, front door sign
proposed deliverables
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire usPerforming a SWOT analysis of our business and generating ideas for our new brand
brand discussions
The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
Mismatched and dated brand collateral, which failed to reflect
our personality and the quality of our exhibit workA few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a key strength
top concerns
examples of our mismatched brand
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
Design templates for in-house use
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
Office environmental graphics, front door sign
proposed deliverables
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire usPerforming a SWOT analysis of our business and generating ideas for our new brand
brand discussions
The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
Mismatched and dated brand collateral, which failed to reflect
our personality and
the quality of our
exhibit workA few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a
key strengthtop concerns
examples of our mismatched brand
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
proposed deliverables
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire usPerforming a SWOT analysis of our business and generating ideas for our new brand
brand discussions
The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
Mismatched and dated brand collateral, which failed to reflect
our personality and
the quality of our
exhibit workA few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a
key strengthtop concerns
examples of our mismatched brand
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
proposed deliverables
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire usPerforming a SWOT analysis of our business and generating ideas for our new brand
brand discussions
The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
Mismatched and dated brand collateral, which failed to reflect
our personality and
the quality of our
exhibit workA few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a
key strengthtop concerns
examples of our mismatched brand
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
proposed deliverables
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire usPerforming a SWOT analysis of our business and generating ideas for our new brand
brand discussions
The first step was to understand the current issues with the brand, so a stronger design could be implemented.
Identify the Problem
Mismatched and dated brand collateral, which failed to reflect
our personality and
the quality of our
exhibit workA few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a
key strengthtop concerns
examples of our mismatched brand
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
proposed deliverables
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire usPerforming a SWOT analysis of our business and generating ideas for our new brand
brand discussions
Mismatched and dated brand collateral, which failed to reflect
our personality and
the quality of our
exhibit work
A few other companies had the same or similar name as "The History Workshop"
Our connection to our parent company, Brockington and Associates, was weak—despite it being a
key strength
I conducted a competitive analysis to understand our competitors and developed brand surveys for insights.
Research
key survey insights
54%
of participants heard about The History Workshop through word of mouth
Work
Some participants did not realize we made custom millwork for exhibits
Purpose
A small percentage of participants thought we did interior design, which we did not
83%
of participants "strongly agreed" that we deliver on what we promise
I wrote a brand proposal and identified essential deliverables to support the new brand, with the goal of enhancing client engagement and attraction.
Goals and Deliverables
I compiled and shared the research, and led brand discussions and brainstorming sessions that shaped our new brand.
Collaboration
brand discussions
Defining our vision, mission, and positioning statements, plus brand promise, personality, and identity
Show and tell:
Brands that inspire us
Performing a SWOT analysis of our business and generating ideas for our new brand
proposed deliverables
examples of our mismatched brand
top concerns
New name, logo, identity system, style guide
Mission, vision, values, brand promise statements
Business cards, letterhead, brochures
New website, portfolio (printed and digital)
Brand launch mailers, emails, social media posts
Conference booth and giveaways
Brockington Brand Refresh
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