Meredith College Calendar
Overview
Throughout my career, I've designed impactful mailers, handouts, and brochures that effectively communicate key messages and engage audiences. The examples below highlight some of my favorite pieces.
MY ROLES
Designer, Project Manager, Creative Director
EMPLOYERS
Meredith College, Avison Young Real Estate, Gardner-Webb University
TEAMMATES
Marketing Teams
PRIMARY TOOLS
InDesign, Photoshop, Illustrator, Asana
This rush project for Gardner-Webb University aimed to capitalize on the excitement of the first home football win since COVID to boost Bulldog Club membership. I designed and copy edited the postcard, secured approval from the Director of the Bulldog Club, and sent it to the printer—all within one hour.
Rush Project—Bulldog Club Postcard
This brochure was mailed to Meredith College alumnae, inviting them to explore Meredith's Sansepolcro, Italy campus. This design replaced a previous one-color, graphic-free design, and significantly increased trip enrollment.
Italy Mailer
This mailer invited prospective students to Meredith College. The Director of Admissions was hesitant about using dandelions for the "discover the possibilities" theme, but I persuaded her that dandelions symbolized childhood wishes rather than weeds. That same week, Target’s back-to-school campaign featured a dandelion bedspread, reinforcing the design’s relevance.
Senior Visitation Day Invitation
Who doesn't love a reindeer rocking 1980s leg warmers? I created a holiday invitation for Avison Young and wrote most of the copy. The totally awesome design helped make for an equally awesome turnout... like, totally!
Tacky ’80s Holiday Party Invitation
I discovered the quote "If you rest, you rust" in Sunbelt's existing collateral and used it as the foundation for the team's T-shirt design for a 5K and Half-Marathon in Charlotte, NC. The concept resonated with colleagues, reinforcing Sunbelt's values of perseverance and hard work.
Sunbelt Rentals 5k T-shirt
Print design
Bloom Office Design
NEXT Project