New Cutsheet Design
Cutsheets were modernized and made into templates.
Proposed Website Redesign
Cutsheet Template Examples
Business Cards
Overview
Following the successful rebrand of
HW Exhibits, I was asked by the president of Brockington and Associates—an archaeology company and HW’s parent organization—to lead a brand refresh that would better align with its mission.
MY ROLE
Senior Designer
EMPLOYER
Brockington and Associates
PROJECT TYPE
Brand Refresh
TEAMMATES
President of Brockington and Associates
Color Palette
After
Before
Typography was defined
An identifier was established
Line usage was specified
BRAND REFRESH
I made subtle adjustments, like refining color usage, tightening brand guidelines, and expanding the design system, which helped bring new life to the existing brand. Excerpts from the refreshed style guide are shown below.
I applied the refreshed brand across various design projects including cutsheets, resume templates, lip balms, business cards, promotional items, stationery, and a proposed new website. The result was a fresher, more modern, cohesive brand.
UI Design System Highlights
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